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Challenges of Agencies & Media Owners

Alpha Mind Consulting partners with media agencies and media owners to enhance commercial structures, drive revenue growth, and achieve significant cost savings through strategic solutions

Media/Digital Agencies

Pressure on Margins

Evolving Client Expectations

Dependence on Short-Term

Talent Acquisition & Cost Pressures

Media Owners

High operational costs and declining revenues.

Fregmentation.

Content monetisation.

Commercials / Deal Structures with the agencies and media buyers.

Drop in yield.

Our Services (For Agencies)

Alpha Mind Consulting partners with media agencies and media owners to enhance commercial structures, drive revenue growth, and achieve significant cost savings through strategic solutions

Double-Digit Headcount Savings in the Performance Marketing and Programmatic Units of the Agency

Alpha Mind has a hub of seasoned ex-agency professionals specializing in performance marketing and programmatic.

We offer the services of highly trained ex-agency staff to help our clients with:

Team members to cover for maternity or paternity leave
Short-term engagements
Immediate resource availability when the agency wins new business and the client requires an immediate start
Complete backend implementation support
All backend implementation

SERVICE DIVERSIFICATION AND PRODUCT DEVELOPMENT

1. Assisting in the development of new services and products to meet client demands.
2. Creating strategies for specialized areas like performance marketing, influencer marketing, and e-commerce

REVENUE GROWTH AND MONETIZATION

1. Developing innovative commercial models and strategies to increase revenue streams.
2. Identifying new opportunities for monetization, including diversified service offerings.

ENHANCING COMMERCIAL MODELS

1.Restructuring existing models to improve profitability and scalability
2. Negotiating and implementing better terms with media vendors and clients

MEDIA BUYING AND TRADING OPTIMIZATION

1. Enhancing trading models to secure better rates and terms with media vendors.
2. Improving ad placement strategies for maximum ROI and reduced media wastage

COST MANAGEMENT AND OPERATIONAL EFFICIENCY

1. Streamlining workflows to reduce operational inefficiencies and overhead costs
2. Implementing automation tools and optimized processes to save time and resources

Our Services (For Media Owners)

Alpha Mind Consulting partners with media agencies and media owners to enhance commercial structures, drive revenue growth, and achieve significant cost savings through strategic solutions

Commercial Structure Enhancement

Streamlining and restructuring commercial models to improve efficiency and profitability

Ad Inventory Utilization

Improving the utilization of available ad space, reducing and increasing yield

Sales Strategy Optimization

Providing guidance on sales team training, cross-platform selling, and building strategic partnerships with advertisers

Revenue Optimization

Designing innovative revenue models and monetization strategies to maximize income from ad inventory and content

PROGRAMMATIC AND AD TECH INTEGRATION

Helping adopt and optimize programmatic solutions to improve ad targeting and inventory management

AUDIENCE ENGAGEMENT AND RETENTION

Developing strategies to attract, engage, and retain audiences across platforms in an increasingly fragmented market

DATA-DRIVEN INSIGHTS

Leverage data. Turn it into an asset with smart business models

CONTENT MONETIZATION

Advising on models and partnerships to diversify revenue streams traditional advertisingbeyond

COST MANAGEMENT

Identifying opportunities for operational cost savings, such as automation or process optimization

Entertainment

Driving Growth in Entertainment Through Strategic Content Sales and FAST Channel Expansion

Market Expansion Strategy

Conducting market research to prioritize geographic expansion.
Advising on market entry strategies, regulatory compliance, and competitive positioning.

International Content Sales Strategy

Identifying high-potential international markets for content distribution.
Negotiating licensing deals with broadcasters and OTT platforms.
Structuring revenue models, including syndication, licensing, and subscription-based sales.

Content Localization and Packaging

Guiding on content localization strategies (dubbing, subtitling) for international markets.
Packaging content for region-specific preferences to increase its appeal to global audiences.

PARTNERSHIPS AND SYNDICATION

1. Establishing partnerships with international broadcasters, streaming platforms, and ad-tech companies.
2. Supporting deal negotiations for content syndication and co-production

REVENUE AND COMMERCIAL MODEL DEVELOPMENT

1. Crafting commercial models to optimize revenue streams from international media sales.
2. Developing pricing structures for content syndication and licensing.

FAST (FREE AD-SUPPORTED STREAMING TV) STRATEGY

1. Designing and launching FAST channels to monetize existing content libraries.
2. Developing ad strategies tailored to FAST platforms to maximize revenue.
3. Identifying partnerships with global FAST platforms