Principal Based Buying is a powerful offering that can create value for clients if the right mix is applied. We have over two decades of experience working with holding groups, clients (global, regional, local), publishers & media owners (global and local), procurement teams, and auditors.

If you are:

* An Agency: We can help you create trading products and develop fully compliant commercial models.

* A Client or Procurement Team Member: We can help you gain a full understanding of the models and maximize your return on investment by helping you achieve the ideal mix.

* A Publisher: We can help you formulate commercial deal structures that can turbocharge your sales offerings to clients and agencies. We will assist you in designing structures that will increase sales while providing ideal solutions to clients and agencies.